Sleeveface is an internet phenomenon wherein one or more persons obscure or augment body parts with record sleeve(s), causing an illusion. Put the sleeve in front of your face, strike the pose of the rock god you've chosen, and get yourself photographed. It's easy but it helps if you have a big record collection.
The term 'Sleeveface' was coined in April 2007 by Cardiff resident Carl Morris after pictures were taken of him and his friends holding record sleeves to their faces whilst Djing in a Cardiff Bar. His friend John Rostron posted them on the internet and created a group on the nascent Facebook social networking site. From here the craze became more widely known.
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